Before you choose a financial planner, the CFP® Board of Standards recommends asking these 10 questions.

“Not long ago, the Certified Financial Planners (CFP) Board of Standards published 10 questions for evaluating a financial planner. Speaking as a fiduciary, I think they’re great questions, and I’m happy to answer them.”
–Greg Sagers

  • 1). What experience do you have?

    Greg began his career in 2001 on the insurance side as Northwestern Mutual’s Assistant Director of Operations/Utah. A few years later, Morgan Stanley recruited him to advise clients on investment portfolios. In 2010, he joined a small local firm because of concerns with the ethics of large Wall Street companies. In 2023 he founded Willow Creek Wealth in order to better serve clients.

    He also has “street smarts” experience. In 2007, his employer (like most firms) was hard-selling mortgage-backed and auction rate securities. He thought they looked fishy. Standing up to management, he actually talked clients out of them. As I’m sure you know, history showed it was the right call.

  • 2). What are your qualifications?

    Besides 25 years of real-world experience, Greg holds a Masters in Financial Services from The American College, Bryn Mawr, PA. He’s been a Certified Financial Planner™ since 2009. He keeps up on all state and CFP continuing education requirements and is properly licensed in all applicable states. Being a CFP, Greg only does business under the coveted Fiduciary standard of care.

  • 3). What’s your approach?

    I have built my career on identifying and avoiding common, costly investment mistakes, and on keeping my clients focused on a sound plan.

    First we’ll identify your goals. Do you want to retire and never run out of money? What’s your time frame? What resources do you have? Next, we’ll create a plan. Then, and only then, we’ll build a portfolio that’s likely to get you where you wish to go based on long-term historical rates of return. Finally, I’ll put everything in writing so you’ll know what to expect.

  • 4). What services do you offer?

    Comprehensive Financial Planning with a focus on retirement income. I offer primarily fee-based asset management services under a Registered Investment Advisor. As a CFP I am held to a fiduciary standard, meaning I’m legally—as well as morally—bound to put your interests first. (I’m serious about that. See Question 9 below.)

    I am experienced in and address tax considerations, however, please note that I am not a tax advisor. Be sure to consult a Certified Public Accountant for tax matters.

  • 5). Is there a specific type of client you prefer working with?

    I don’t have dollar or size-of-portfolio requirements. A good working relationship is the only thing that matters.

  • 6). Who else will be working with me?

    I will personally handle all of your major planning needs. For day-to-day office tasks, I have a great staff. Don’t be surprised if you hear from them now and then.

  • 7). How are you paid?

    I work on a fee basis. Flexibility matters, however, so should a commission-based product better serve your goals, I’ll make an exception. Either way, you’ll never pay more than an agreed-upon advisory fee.

  • 8). How much do you charge?

    Not a penny for consultations. I charge only when you actually put me to work. When we meet, we’ll discuss and agree on fees, and I’ll commit to them in writing.
     

  • 9). How can I know you’ll work in my best interest?

    I’m a fiduciary, which means I’m required by law (and conscience) to do what I believe is best for you, even if it means I’ll earn less.

  • 10). Ever been charged with unlawful or unethical actions?

    Nope. You can verify that by visiting CFP.net (my board ID number is 152144) and FINRA.org (click on Broker Check and use FINRA CRD number 4499687).